How To Build The Ultimate Agency Website

Agency sites are always fun to build.

When it comes to agency builds, there are a few keys to success:

WOW factor

Everyone shares results… What else does your agency bring to the table? With agency sites, it’s important to think outside the box and break some rules to make something truly unique that also matches the branding and positioning goals of the agency.

Since your competition is also sharing crazy results and testimonials, the best way to stand out is through a better experience.

Remember, your website is your best sales person so the goal is to make people say “wow! This agency is great. They can absolutely help me!”

Trust

You literally cannot build enough trust. Everybody has been burned at some point so everyone has some level of apprehension. The more you can do to overcome this, the better off you’ll be.

Client logos, case studies, flex stats, testimonials, publications and video testimonials are all great ways to build trust. The more the merrier here so add as many trust building elements as you can and spread them throughout your site.

PRO TIP: Add trust building elements on each page so no matter where your traffic lands you can build trust with them

Easy to update

Agencies are fast paced and constantly have new things to share. The easier the site is to update with new wins, the better it’ll be. We use the Client-First framework on Webflow and utilize the CMS as much as possible to make updates as easy as possible.

Keep your website updated with the latest and greatest results to keep showing your audience how good you are!

Resource library

I encourage every agency to start a resource library to help educate prospective clients and position the agency as the leader. I typically share a couple resources each month on our site that help with SEO, positioning, and can often be utilized in my sales process as well.

Resource libraries can be built around social content or even YouTube videos so make sure you are utilizing the content you are already making.

Get leads easily

Use forms, calendars, etc… to make it easy for people to book with your team. Adding in some level of qualification can help filter prospects who aren’t a good fit.

I recommend having at least two options for people to send in submissions. Some people don’t want to schedule a time to chat just yet and they would rather just send in an email.

The easier you make it for your traffic to contact you in their preferred method, the better your lead acquisition will be.

Remember, your website is a tool that you can leverage to attract new clients and close prospective clients! 

The more you work on improving it, the better it’ll perform.