Which Shopify Theme Should You Use?

Hey! Welcome back to Brand Building With Nicholas. This week I’m diving in my favorite Shopify themes and why they can be a great fit for your brand.

2025 is almost here and if you’re planning to revamp your Shopify store, it’s time to start looking towards the new year.

Whenever we speak with a brand looking to build their Shopify store, one of the first questions most of they ask is, “what Shopify store should I use for my brand?”

There are currently 217 themes on the Shopify theme store so finding the perfect theme can be overwhelming!

Of those 217, 13 of them are free while 204 of them are paid, costing anywhere from $100-$500+.

Picking the right theme for your store is a huge decision and should be made with care since your website is literally the core of your business online. Especially in ecommerce, your website can be a make or break for your brand.

After testing most of the themes on the theme store since 2017, we’ve been able to narrow down our list of favorite themes to our top six!

Keep reading to learn more about the best Shopify themes for 2025

Impact: Super versatile with a modern, premium feel. This theme has 35 sections that range from simple to abstract with lots of control so it can be used across a ton of brands and niches.

A few of the key features include:

• Cross selling

• Product videos

• Big text sections

• Shopify Plus exclusive functions with quantity pricing and combined listings

The Impact theme is available for $380 on the Shopify Theme Store.

Concept: As one of the top rated Shopify themes, Concept is incredibly powerful and is versatile enough for almost any brand. With it’s striking text sections, sleek interactions, and streamlined mobile sections, it’s no wonder  that Concept is one of the top rated Shopify themes. Plus, if you’re looking to share lots of video throughout your store, Concept has numerous native video sections to work with.

A few of the key features include:

• Highly customizable buy box

• Mobile specific buying experience

• Highly customizable mega menu

• Stick Cart

The Concept theme is available for $320 on the Shopify Theme Store.

Aurora: If you’re looking for an image and video heavy theme with sleek, minimalist test sections, Aurora is a great option. Out of the box, Aurora is built for fashion brands with a sleek buy box and highly visual sections that let the products speak for themselves.

A few of the key features include:

• Countdown timer

• Lookbook

• Mega Menu

• Age verification

The Aurora theme is available for $340 on the Shopify Theme Store.

Fame: For more abstract branding and styles, Fame is a great option that’s highly buildable and customizable. With lots of animation and big text sections, Fame is a great theme for building unique stores with high engagement.

A few of the key features include:

• Quick buy

• Native mega menu

• Outline text

• Before and after image slider

The Fame theme is available for $350 on the Shopify Theme Store.

Local: Local is perhaps the best Shopify theme for food brands since its sections are built specifically to share nutritional information and local availability. Local also incorporates numerous sections with built-in icons for different food types to help users find the best products for them as well. Lastly, the product pages offer native nutritional facts and upsells to make for a sleek buying experience.

A few of the key features include:

• Pre-loaded food icons

• Physical location sections

• Nutritional information in buy box

• Shipping, delivery, and pick up sections

The Local theme is available for $360 on the Shopify Theme Store.

Dawn: If you’re looking for a free theme to just get started, or if you are looking for a completely custom design like a Figma To Shopify developed theme, Dawn is a great starting point thanks to its clean 2.0 framework. Dawn acts as a no-fluff theme that you can build into with it the exact functionality that you need.

Whenever we are doing a full custom build we like to start with Dawn thanks to it’s clean and minimalist code.

A few of the key features include:

• It’s free!

• Clean code structure

• Cross selling

The Dawn theme is available for free on the Shopify Theme Store.

Remember, a theme should only act as your starting point. These themes are meant to be customized and built around your brand rather than trying to build your brand around the theme.

Still not sure which theme is right for your brand? Click here to schedule a free consultation with me.

Cheers and happy scaling!

Nicholas